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04 July 2024
Embracing the Future: Integrating Artificial Intelligence into Your Brand Strategy
The world as we know it has taken a significant turn with the acceleration of artificial intelligence (AI) in our everyday lives. This presents both opportunities and challenges for marketers and brand custodians when rethinking their brand strategy. From healthcare to finance, AI is reshaping entire industries and redefining the business landscape. As this revolution...
24 May 2024
Mo Saad Named Creative Director of the Year at Transform Awards MEA 2024
Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai. This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands. Mo’s...
16 May 2024
Why Brand Strategy is the Blueprint for an Effective Marketing Strategy
The distinction between brand strategy and marketing strategy is often subtle. While both play crucial roles in shaping a company’s success, understanding their relationship is essential for building an impactful presence in today’s complex marketplace. This article discusses the importance of developing a well-defined brand strategy as the foundation for an effective marketing strategy. But,...
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24 April 2024
Brand development often follows established formulas and tried-and-tested strategies, relying heavily on conventional wisdom. This adherence to the status quo can sometimes stifle innovation and lead to generic brand experiences...
27 March 2024
In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing...
15 March 2024
We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. Heritage brands face a unique challenge in this environment: maintaining...
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