The world as we know it has taken a significant turn with the acceleration of artificial intelligence (AI) in our everyday lives. This presents both opportunities and challenges for marketers...

Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards...

The distinction between brand strategy and marketing strategy is often subtle. While both play crucial roles in shaping a company’s success, understanding their relationship is essential for building an impactful...

Brand development often follows established formulas and tried-and-tested strategies, relying heavily on conventional wisdom. This adherence to the status quo can sometimes stifle innovation and lead to generic brand experiences...

In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing...

We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. Heritage brands face a unique challenge in this environment: maintaining...

A brand poised for growth requires a flexible architecture that can accommodate new products and audiences without diluting its essence. As your business expands, maintaining brand coherence across an increasingly...

M&A’s magic trick? Merging cultures, not just assets. Prioritize brand alignment early to unlock hidden value. This white paper reveals actionable steps to weave brand thinking into your M&A journey....

New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during...

As 2024 unfolds, brands have a tremendous opportunity to capture attention and connect with customers through brand relevance. Several key trends are expected to fuel brands in maximizing their value....

  As we bid farewell to 2023, a transformative year defined by a flurry of rebrands and shifting consumer behavior, let’s take a look at the trends that have shaped...

  Brands face unprecedented challenges as power dynamics shift from companies to consumers.  In the current market landscape, juggling quality products, upholding brand values, and navigating complex social issues takes...

  Brand value is the perceived worth of a brand in the minds of consumers and stakeholders. It plays a crucial role in the success and growth of a business...

  “Positioning is how you differentiate yourself in the mind of your prospect” Jack Trout , Al Ries (2000). Positioning: The Battle for Your Mind When it comes to business...

Strengthening Brand Culture and Talent Capabilities Dubai, UAE. (September 18, 2023) — Brand Lounge, a strategy-led brand consultancy in Dubai and Riyadh, announced today its acquisition of PeopleMena, a Dubai-based...

  Culture shock is a phenomenon typically associated with travel and experiencing new environments.  However, it can easily be applied to other contexts beyond personal adventures. In the business world,...

  In recent weeks, the discussions around branding have intensified due to the sudden rebranding of Twitter to X . This development has prompted numerous companies and business owners to...

Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements may enhance your brand image but do not define your...

excitement always builds at Brand Lounge when news of a company’s rebrand surfaces, especially when it involves one of the world’s largest tech companies.   One recent event that caught...

Maximizing Opportunities: Our Internship program At Brand Lounge, we take pride in providing an enriching and fulfilling internship program that maximizes opportunities for the next generation of professionals. Our internship...

Brand Differentiation Amidst Noise In a highly competitive business environment, achieving brand differentiation has become increasingly challenging. Companies are vying for customer attention online and offline, making it difficult to...

Finding the ideal partner to assist in developing a brand strategy can be overwhelming. Getting familiar with the types of companies that offer these services can facilitate the process. There...

Developing a solid brand strategy is one of the most beneficial choices you can make for your business. More than just a business plan, your brand strategy is your North...

In today’s multidimensional world, a strong brand strategy is essential to any business plan and can be a powerful catalyst for growth. As the lines between the physical and digital...

Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy brand lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....

Effective Brand Strategies in a Shifting Landscape Change, a universal constant, is challenging because of our inherent desire for comfort and security. This was made evident during the global turmoil...

Brand Lounge’s Collaboration with Watch and Jewelry Brand Charles Zuber Takes Top Prize Dubai, UAE- Brand Lounge, a strategy-led brand consultancy, announces its triumphant win of the prestigious Grand Prix...

One year has passed since we gathered to applaud the exceptional work of our industry, championing the promotion, advocacy, and education around brand development across the region. As we come...

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.

It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’...

Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy - not the other way around.

Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.

EXPO 2020 was designed as a celebration of resilience and resolve – resilience in the face of obstacles, and the resolve to bring a vision to life. It stood as...

We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.

After a solid 15 years of regional and global success, we’re taking things to the next level.

As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do...

For years, reputable business schools have been developing methods for crisis management, quoting cases from big impact brands. Many organizations had plans and teams in place. However, no organization saw...

Back in 2017, the healthcare expenditure in the GCC was estimated to reach $104.6 billion in 2022. Now, all the pre-COVID-19 assumptions are vaporizing in thin air, and everyone is...

The food & beverage sector is one of the most profitable in the region. A 2017 report estimated that the industry in the GCC will reach a value of 34...

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for...

As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the...

Family businesses in the Arab world have undergone dramatic mutations. It started with the family’s patriarch building a business and rallying the family around to help grow the market. Following the oil...